Earlier today our team sat down Paul Przybyla, who you may remember as the owner of NectaSweet. Although we were talking about product extensions and the marketing mix for the majority of the meeting, we talked about branding as well. Paul stressed the importance of branding, whether it be brand line extensions or co-branding, and how it directly affects the prosperity of a business. Since I did not know much on the subject, I researched and came across an “under30ceo” article by Wempy Dyocta Koto. Koto, the CEO of Wardour and Oxford, examines “12 Ways to Make the World Fall in Love With Your Brand”. Obviously the entirety isn’t relative to our class but it will definitely educate and invigorate you on the subject.